HEADSPACE

Creative Team: Sam Berlot & Jen Schinkel

Headspace is a smartphone app full of guided meditations, (audio sessions) where a soothing voice leads listeners on a journey of contemplation. 

Insight

92% of couples describe a gradual increase in conflict after having children. Mostly over trivial matters.

 

Relationships are hard, and we realize that the little fights can escalate very quickly.

Idea

Headspace will campaign in places that couples often argue, recognizing the reality of being in a relationship, and giving you a way to grow past those little arguments. 

A new "marriage" category within the app invites couples to meditate based on various circumstances. 

© 2020 SAM BERLOT