MIRACLE-GRO

Creative Team: Sam Berlot & Alicia Young
Insight

Several studies have suggested that plants exhibit faster and healthier growth when exposed to the vibrations and frequency of music.

Idea

Miracle-Gro creates a pop-up store featuring a DJ playing the Spotify exclusive: "Playlist for Plants".

A curated playlist of plant-related music for plants and their people to enjoy.

The pop-up store will also feature Miracle-Gro Bluetooth speaker pots. Purchased speaker pots will include a QR code on the tag giving exclusive access to the Spotify "Playlist for Plants".

© 2020 SAM BERLOT