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Miracle Gro
Insight
Several studies have suggested that plants exhibit faster and healthier growth when exposed to the vibrations and frequency of music.
Idea
Miracle-Gro creates a pop-up store featuring a DJ playing the Spotify exclusive: "Playlist for Plants".
A curated playlist of plant-related music for plants and their people to enjoy.




The pop-up store will also feature Miracle-Gro Bluetooth speaker pots. Purchased speaker pots will include a QR code on the tag giving exclusive access to the Spotify "Playlist for Plants".


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