How can we bring awareness to the issue of
non-inclusive beauty brands?
Creative Team: Sam Berlot & Jen Schinkel

2018 was a massive year for the makeup industry, as multiple brands released foundation lines that many devoted customers were quick to judge.


Many consumers took to social media to voice their frustration at how non-inclusive these shade ranges appeared to be.

As a creative team, our goal was to create a social media "movement" that illustrated the importance of inclusivity in the world of beauty.


These multi-platform ads demonstrate how a person's individual beauty should never be defined by a brand, confining a consumer to a bottle or shade number.

Print & OOH Ads
Instagram Story Ads