TACO BELL

Creative Team: Sam Berlot & Sherie Provost
Insight

When the hunger pangs kick in, they don’t stop. Then the baby has a go at you too.

 

Insatiable cravings are a side-effect of any pregnancy, but did you know 86% of women crave Taco Bell while pregnant?

To have a chance at winning an unlimited supply of the menu, share your bump and Taco Bell meal on social media with #babyinthebell.

The most devout fan will be crowned winner.

Idea

One pregnant woman will have the chance to win it all – the whole menu that is.

 

The kicker?

 

Deliver the baby at the Bell.

Along with the launch of the contest, Taco Bell will roll out a line of baby paraphernalia available to purchase on their online store.

© 2020 SAM BERLOT