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Taco Bell

Insight

When the hunger pangs kick in, they don’t stop. Then the baby has a go at you too.

 

Insatiable cravings are a side-effect of any pregnancy, but did you know 86% of women crave Taco Bell while pregnant?

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Idea

One pregnant woman will have the chance to win it all – the whole menu that is.

 

The kicker?

 

Deliver the baby at the Bell.

To have a chance at winning an unlimited supply of the menu, share your bump and Taco Bell meal on social media with #babyinthebell.

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The most devout fan will be crowned winner.

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Along with the launch of the contest, Taco Bell will roll out a line of baby paraphernalia available to purchase on their online store.

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